Key Trends Driving Social Media
Mood:  cheeky
Topic: Trends
We've gotten back from the Blogon Conference in Berkeley California. We demoed Lycos BlogBuilder as well as a new social networking product, Lycos Circles. In addition, we had done some market research on what will drive social networking, blogging, and personal publishing. It was from a large sample of 2,000 members of Tripod and Angelfire. Key findings are as follows:

68% of web site builders/bloggers own digital cameras
24% own camcorders
25% own web enabled cell phones
34% post wireless content to their websites or blogs

The key finding overall was that website builders (and bloggers) use consumer electronics to create content, and have high speed access to post to their sites and blogs.

Here's a copy in PDF format: Lycos Web Pub whitepaper